Introduction

This case study showcases the website redesign for The Braai Master, a Leicester-based restaurant renowned for its grilled food, especially steaks. The aim was to create a visually appealing website that reflects the restaurant's rustic ambiance and gives customers all the information they need before they visit.

Client Background

The Braai Master is a popular restaurant in Leicester known for its grilled chicken, juicy steak and cozy atmosphere. However, its previous website did not align with the restaurant's theme and lacked user-friendly features.

Website Design

The new website features a woody background to evoke a rustic feel, complemented by contrasting colors inspired by the restaurant's decor and menu. Essential functionalities such as a digital menu, Google Maps directions, and a Deliveroo ordering button were seamlessly integrated.

Result and Impact

The redesigned website captures The Braai Master's ambiance, improving user experience and driving customer engagement. Mobile responsiveness caters to the majority of customers who use phones to find places to eat, enhancing accessibility and satisfaction.

Conclusion

The website redesign successfully aligns with The Braai Master's brand, enhancing visibility and facilitating increased footfall aswell as online orders. It serves as a valuable asset in maintaining the restaurant's success in Leicester's competitive dining scene.